At SHSMD ‘11, it was clear that a few key issues were top of mind for attendees. Here’s our take on some of those hot-button topics. Share your thoughts by leaving a comment below.
Value over volume
“The paradigm of delivering value over volume is here to stay,” said Michael Sachs, Friday’s keynote speaker. His presentation summed up what many conference attendees were discussing: That idea that future growth in healthcare will come from value improvement. The challenge is, how can marketers straddle the divide between today, where volume-building is a must, and tomorrow, where quality and value are mandated through reform?
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