If you’re still trying to grasp the implications of ACO and population health management, don’t worry, you’re far from alone. Many healthcare communicators are trying to determine just what role they play and how to support their organizations.
Ever clued into healthcare’s hot topics, HealthLeaders recently broadcast a webinar on how marketers can impact their hospital’s ACO strategies. Tadd Pullin, VP of Marketing with the Nebraska Medical Center, described the two driving (but conflicting) forces that healthcare marketers are dealing with now: The current need to focus on targeted volume growth and the growing need to focus on outcomes and waste reduction.
Continue reading »
