Tag: mobile health

OMG: Texting ER wait times as a differentiator

August 5th, 2011 · · CRM, Healthcare Marketing No comments - Tags: , , , , , , , ,

Let’s be honest, these days our smartphones are our constant companions. In a recent study, 38% of adults admitted they’re highly addicted to their phones. As healthcare communicators, stats like this make us wonder: How can we reach patients through their phones to effectively communicate information and make their lives easier?

This month, our webinar showcases an innovative way that HCA-Midwest is harnessing the power of smartphones to get people up-to-date information at a time when they need it most — in an emergency.

August 17, 2011
OMG: Texting ER wait times as a differentiator
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)

Is your ER department the welcome center of your hospital? Want it to be more user-friendly and a differentiator in the market? Learn how HCA-Midwest deployed a system-wide ER initiative driven by CRM and media — with a “text for ER wait times” call to action that increased revenue and results.

Register for the Webinar today and we’ll send you a reminder straight to your inbox.

 

The future is mobile

June 14th, 2011 · · Healthcare Marketing No comments - Tags: , , , , , ,

Mobile health is getting a lot of word of mouth lately. With smartphone use continuing to rise, it’s critical to start developing mobile strategies that connect with consumers. But, where do you start? And what exactly are consumers looking for in a mobile app?

A predictive model is born
Before you can develop your mobile strategy, the first step is understanding who’s using smartphones. That way, you can deliver the right message to the right place. CPM recently ran a survey on smartphone use, and after analyzing key indicators, we created a predictive model that helps hospitals identify and target smartphone users.

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What technologies are up and coming in healthcare? Ask Dr. Kent Bottles.

June 2nd, 2011 · · ACO, Healthcare Marketing, Social Media 3 comments - Tags: , , , , , , , ,

Dr. Bottles recently spoke at CPM’s Client Symposium on emerging technologies and the future of healthcare. Watch our follow-up Q&A with him in this video, and hear his thoughts on mobile health, social media strategy, computer simulation and other emerging technologies that have the potential to change the face of healthcare.

There’s an app for that… Patients want a mobile app that helps them manage their health

May 26th, 2011 · · Healthcare Marketing One comment - Tags: , , , , , , , , ,

Between 2008 and 2011, almost 100 million people became smartphone users. If that doesn’t point to a revolutionary change in communications technology, we’re not sure what does. Of course, along with this shift, comes conversation in healthcare about how to reach people through this new medium. From major news sources like HealthLeaders to the Twittering multitudes, people are speculating on the future of mobile health.

In fact, James Hallick with CPM was recently interviewed by FierceMobileHealthcare, where he shared some tips for hospitals on mobile app development. Thanks to a recent CPM survey on what consumers want from hospital apps, James had some brand-new insights to deliver.

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Dr. Kent Bottles: Smartphone apps transform healthcare

May 16th, 2011 · · Healthcare Marketing, Social Media No comments - Tags: , , , , , , , ,

Dr. Bottles recently spoke at CPM’s Client Symposium on emerging technologies and the future of healthcare. In this follow-up post, he shares some bonus resources on mobile healthcare apps. Stay tuned later this week for a video interview with Dr. Bottles about his presentation.

Smartphone apps transform healthcare
By Kent Bottles, MD
www.kentbottlesmd.com

I had a lot of questions after my keynote address “Why I Am So Optimistic About American Healthcare” that opened the recent CPM Client Symposium in Las Vegas.

Many of the questions concerned the use of smartphone apps for health both by the general public and by healthcare professionals.  In this blog I will try to provide more resources for you on this subject.  I must warn you at the start that this field is rapidly changing and so these resources are likely to be out of date almost as soon as you download and read them.

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Healthcare Round-up

January 28th, 2011 · · CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media 2 comments - Tags: , , , , , , , ,

It’s Friday — which means it’s time to take a few seconds to catch up on the healthcare news that you didn’t have time to read this week. We pulled together some of the last few week’s best articles and blog posts covering the healthcare industry.

Healthcare marketing
Make Marketing Performance Measurement a Priority in 2011
Karen Corrigan, Chief Marketing Officer blog
In this post, Karen defines marketing performance measurement and measurement categories as well as offering some critical success factors in managing the process.

Hospitals Host Mammogram ‘Parties’
HealthLeaders Media
Some hospitals are holding events to promote mammograms among women. “In the company of others who feel the same way you do” says Barnwell CEO Mary Valiant, “you can have a mammogram and take comfort and support in each other’s company.”

Some hospitals invest in luxury amenities to draw patients
HealthLeaders Media
In this article, HealthLeaders reports on the trend of hospital’s investing in luxury surroundings for patients visiting their facilities.

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