Gone are the days when marketing was just one responsibility within a hospital. Now more than ever, it’s a key strategy that directly impacts how consumers choose a provider.
HealthLeaders recently featured a great piece on this topic. With consumers at the forefront of the healthcare decision-making process, marketing strategy that shapes the patient experience can impact a patient’s healthcare choice and their provider loyalty.
As marketing plays a bigger role in organizational strategy and population health management, new norms are taking hold in marketing departments, including an increased focus on measurement. Gienna Shaw with HealthLeaders writes: