Tag: healthcare

What makes a hospital website shine?

What are the top traits of an effective hospital website? How can personal data move a site from good to great? These are some of the things that came up when I spoke with Paul Griffiths, Founding Partner & CEO of MedTouch, a leader in healthcare website solutions that recently partnered with CPM to personalize the online experience through CPM’s Instant CRM.

Interested? Sit back and enjoy some of Paul’s insights on designing healthcare websites that stand out from the crowd.

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Tweets from the Operating Room

We’re always keeping our eyes open for innovative things happening in healthcare. So, it caught our attention yesterday when Ohio State University Medical Center live tweeted and streamed a minimally invasive knee-replacement surgery (they call MAKOplasty).

MedCity News interviewed OSU Medical Center’s social media program director Ryan Squire, who said their goals were to both promote the availability of the procedure and offer education to OSU medical students.

Squire had a few tips to share for other hospitals hoping to live tweet or live stream a procedure, encouraging them to consider the reasons they want to go live and what they expect to achieve. MedCity reporter Brandon Glenn shares:

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Looking into the future of healthcare at CPM’s Client Symposium

Last week, we wrapped up our 5th annual Client Symposium. Over 125 healthcare professionals from hospitals across the country came together to talk about measurable marketing campaigns, best practices and trends in healthcare (ACO, medical home, meaningful use…oh my!).  There were a lot of light-bulb moments and new insights that we want to keeping sharing… we believe what happens in Vegas shouldn’t stay in Vegas. So, here are just a few key takeaways:

ACO is on the mind. Some of our clients are actively becoming ACOs. Many others are curious to learn more about implementation. That’s one reason why our keynote Craig Samitt, CEO of Dean Health System, was a big hit. Samitt shared 10 ways healthcare is likely to change, from a demand for quality and service transparency to the rising importance of data and hospital, physician and insurer cooperation. He compared ACO conversations to those about managed care in the ‘90s and concluded, “After the buzzword “ACO” goes away, we still need to be accountable. We have to go down this path because our current path is unsustainable.“

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Give your physicians a little love

In the spirit of Valentine’s Day this week, we’re excited to introduce a new feature of our Physician Relationship Management System to help you sweeten your relationships with physicians.

Introducing Physician Psychographics
In light of changing physician affiliation with health systems, physician communication is top of mind for
many hospitals right now. Christina Ott, our VP of Physician Relations, hears often from clients looking for ways to improve their physician relationships.

So, we decided to find out how by going to the source. (Like all good things, it starts with data…) Our researchers conducted a study with a cross-section of physicians from across the country, collecting data on everything from demographics to practice statistics to referral drivers and attitudes about practicing medicine.

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There’s still time to make your resolutions for growth

By Brandon Roger, VP of Planning & Forecasting

Last week I shared four resolutions that hospitals can make for strategic and profitable growth in 2011.  (See the first four resolutions here.) This week,I’m focusing on four more actionable resolutions that healthcare systems can implement immediately.

This set of resolutions is based on how we
work. Most health systems in 2011 have leaner staffs and are challenged to contain costs.
But, the demand for healthcare investment has
not slowed its evolving pace. New procedures,
new healthcare partners and disruptive technology advances have not declined at the same rate as the dollar’s value. It’s time for hospitals to focus on integration, convergence and building an integrated business development platform.

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Making QR codes work for you

QR codes are popping up everywhere — from name badges at South by Southwest to Google ads. These little scannable barcodes are offering brand-new ways for people to access information. Are you familiar with what they can do?

In simple terms, a QR code (which stands for “quick response”) is a scannable barcode that’s readable by any smartphone or a mobile phone with a camera. A QR code contains information, such as a URL or text. When scanned, your browser takes you to the link or downloads information directly to your phone. For more context, see this Mashable post about why QR codes are poised to go mainstream.

Try scanning this code with your smartphone's barcode scanner.

Our QR story
At CPM, we’re exploring different ways to use QR codes. Recently, we ran a direct mail campaign that used a dynamic QR code. This means that each direct mail piece had a unique code that, when scanned,
took the recipient to a page personalized to them.

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Sharing the holiday spirit world-wide

The hospitals we work with never cease to impress us — especially their creativity and generosity of spirit during the holidays. Each year we hear about the wonderful things our clients do for staff and the community during the holidays. This week, we want to share some of those stories, and a little holiday spirit, with you.

A Holiday for Heroes
For many members of the U.S. Armed Forces, the holiday season isn’t quite the same. Many of them may not be able to be with their families and loved ones. And those serving overseas may feel far away from the spirit of the season.

Summit staff are about to send their cards for the Holiday Mail for Heroes project.

That’s why Summit Medical Center, in conjuction with Tristar Health System,
and the Nashville Area Chapter of the
Red Cross is sending a touch of home this month to troops across the world.

Through the Holiday Mail for Heroes campaign, each hospital employee has the opportunity to share their gratitude with the troops by donating a greeting card. These messages of care are delivered to service men and women, veterans and their families.

“Our employees at Summit are community-oriented and have enjoyed participating in this project,” says Peggy Peeler, executive assistant at Summit Medical Center. “Thanks to their generosity, we were able to collect cards to send to our troops this holiday season…and it feels great to give back.”

A Texas Christmas
Seton Family of Hospitals in Austin, Texas has a mission to “care for and improve the health of those we serve with a special concern for the poor and the vulnerable.”

Without a doubt, Seton’s Adopt-a-Family program reflects this sentiment. Each year in December, the various departments at Seton are given the chance to sponsor a family in need of holiday cheer. The families chosen for the program are patients who use one of Seton’s community health centers, clinics that serve the un- and under-insured population.

Departments that decide to participate are given a wish list, and they have a few weeks to collect the presents and make a personal delivery to the family just in time for the holidays.

Not only does this tradition provide local families a memorable experience, it betters the whole community and brings together Seton staff along the way.

The most wonderful time of the year

The hospitals we work with never cease to impress us — especially their creativity and generosity of spirit during the holidays. Each year we hear about the wonderful things our clients do for staff and the community during the holidays. This week, we want to share some of those stories with you. We hope it brings a little holiday cheer to your day.

An adoption of love
“It’s not only an external miracle, it’s an internal miracle, too.” That’s how Sharon Ambrosi, Community Education Coordinator at North Kansas City Hospital, describes their Adopt-A-Family program.

Each year, the hospital works with local elementary schools to “adopt” families in need during the holiday season. It’s a simple but powerful concept: Hospital employees buy gifts for the families, and the gifts are delivered to the school before the holiday break.

One year, a young girl came to school with her mother, Sharon recalls. The girl stood in silent awe of the packages that she couldn’t believe were for her.

“Her mother said, ‘Don’t forget to say thank you.’ And the girl burst into tears and hugged me. They drove off and their little car was just loaded with gifts.”

The program means a lot to local families. And, it brings together internal employees as they work together to give each family a wonderful holiday.

Departments come together to plan gifts and later wrap the presents. In an organization of 3000+, these gatherings bring people together who haven’t had the chance to connect before. And that, as Sharon says, is an internal miracle.

This year's holiday card winner: Hayden Lyons

Parading through the holidays
This time of year, the staff at Frankfort Regional Medical Center are filled with holiday cheer and goodwill. Each December, they decorate a float and join in a parade through downtown Frankfort, Kentucky. Employees also purchase new toys for children that adorn the float.

Once the revelry is over, the gifts are distributed by Santa (with a little help this year from the Salvation Army) to needy families in the community. Parents receive the toys — wrapped and ready to share with excited kids.

Along with the yearly parade, Frankfort seeks to inspire a little creativity each year. “We host a holiday card decorating contest for children and grandchildren of employees, physicians and volunteers,” says Brad Wands, Frankfort Medical Center’s director of business development.

The lucky winner has his or her drawing featured on the card distributed to all employees, medical staff, volunteers and board members. (But, all participants get a gift for their efforts.) See the artistic talents of this year’s winner in the image above.

Stay tuned for more holiday stories throughout the week…