It’s hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of great posts get missed. To do our part to help, here’s a round-up of our posts you might have missed in June:
We’re always keeping our eyes open for innovative things happening in healthcare. So, it caught our attention yesterday when Ohio State University Medical Center live tweeted and streamed a minimally invasive knee-replacement surgery (they call MAKOplasty).
MedCity News interviewed OSU Medical Center’s social media program director Ryan Squire, who said their goals were to both promote the availability of the procedure and offer education to OSU medical students.
Squire had a few tips to share for other hospitals hoping to live tweet or live stream a procedure, encouraging them to consider the reasons they want to go live and what they expect to achieve. MedCity reporter Brandon Glenn shares:
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Dr. Bottles recently spoke at CPM’s Client Symposium on emerging technologies and the future of healthcare. Watch our follow-up Q&A with him in this video, and hear his thoughts on mobile health, social media strategy, computer simulation and other emerging technologies that have the potential to change the face of healthcare.
Last week, we wrapped up our 5th annual Client Symposium. Over 125 healthcare professionals from hospitals across the country came together to talk about measurable marketing campaigns, best practices and trends in healthcare (ACO, medical home, meaningful use…oh my!). There were a lot of light-bulb moments and new insights that we want to keeping sharing… we believe what happens in Vegas shouldn’t stay in Vegas. So, here are just a few key takeaways:
ACO is on the mind. Some of our clients are actively becoming ACOs. Many others are curious to learn more about implementation. That’s one reason why our keynote Craig Samitt, CEO of Dean Health System, was a big hit. Samitt shared 10 ways healthcare is likely to change, from a demand for quality and service transparency to the rising importance of data and hospital, physician and insurer cooperation. He compared ACO conversations to those about managed care in the ‘90s and concluded, “After the buzzword “ACO” goes away, we still need to be accountable. We have to go down this path because our current path is unsustainable.“
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Reed Smith recently led a social media roundtable at CPM’s Client Symposium. He brought valuable insights on healthcare social media from experience that includes working with St. David’s Healthcare, the Texas Hospital Association and serving on the Mayo Clinic Center For Social Media advisory board. In this follow-up post, he shares his takeaways
from Symposium ’11.
I just spent a few very productive days in Las Vegas… correct I said Las Vegas. I was fortunate to have the opportunity to attend CPM’s Symposium ’11 and interact with many great hospitals and health systems who see target messaging as the future of healthcare marketing.
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Dr. Bottles recently spoke at CPM’s Client Symposium on emerging technologies and the future of healthcare. In this follow-up post, he shares some bonus resources on mobile healthcare apps. Stay tuned later this week for a video interview with Dr. Bottles about his presentation.
Smartphone apps transform healthcare
By Kent Bottles, MD
www.kentbottlesmd.com
I had a lot of questions after my keynote address “Why I Am So Optimistic About American Healthcare” that opened the recent CPM Client Symposium in Las Vegas.
Many of the questions concerned the use of smartphone apps for health both by the general public and by healthcare professionals. In this blog I will try to provide more resources for you on this subject. I must warn you at the start that this field is rapidly changing and so these resources are likely to be out of date almost as soon as you download and read them.
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Healthcare CRM has been getting some good press lately. In an era of increasing demands and shrinking marketing budgets, CRM is rising to the top as a valuable marketing strategy for helping hospitals achieve and measure their goals for growth.
Earlier this week, HealthLeaders featured some practical advice on marketing to the boomer population from one of our brilliant clients, Julie Sherman, senior director of brand services for Banner Health. HealthLeaders cites that “the 50+ healthcare market is expected to grow 23% over the next decade.” In light of this, Sherman recommends hospitals define their target audience and goals while recognizing obstacles, like the “worried well,” and using CRM strategies to overcome them.
“With our CRM tool we’re able to define who is at risk. How we used to do it was by putting an ad in the paper saying come one, come all — techniques to weed out the worried well and target the audience who really needs these services.”
CRM and social media ROI
Also in the news this week, Jessica Levco with Ragan’s Healthcare Marketing & Communications News, wrote a great piece, Social Media ROI: How 3 hospitals master the metrics. Along with highlighting Nick Dawson & Bon Secours Hospital and Dana Lewis & Swedish Medical Center, Levco featured Chris Boyer’s use of CRM to help measure the ROI of Inova Health System’s online 50 for Fifty program. Boyer says the program helped Inova find new patients who hadn’t previously used their services, add them to their CRM database and track usage down the road.
Boyer says his goal for a CRM system is to record and analyze patient behavior. Understanding patients better helps you market better, he says. “If you’re at a hospital with no CRM system, and you don’t know what patients like or don’t like, and you have no way of knowing it, you can’t measure and improve your campaigns.”
If you’re inclined to learn a bit more about customer relationship management (CRM), you can visit us here for more information.
It’s hard to find the time to stay up to date on healthcare news and opinion. So, to help you out, we pulled together some of the best recent stories on the healthcare industry. Here are some of the things that caught our eye this week:
Four CRM Myths — Busted!
Don’t miss this post from Inova Health’s Chris Boyer on common myths associated with customer relationship management (CRM).
Piedmont Healthcare Blazing Trail as a Content Provider
Piedmont Healthcare is using some innovative techniques to become a health content provider to the community.
In an ACO, who’s Accountable?
HealthLeaders addresses some of the key issues, concerns and discussion around accountable care organizations.
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Every year we have a Client Symposium — full of great speakers and sessions on key topics in healthcare. And
we’re especially excited to announce one of this year’s keynote speakers: Dr. Kent Bottles, a healthcare expert with a range of expertise from academia to biotechnology to community health systems. I caught up with Kent recently for a Q&A that gives you a peek into his vision for the future of healthcare.
(For those of you interested in registering for Symposium or learning more, visit us here!)
CPM: The alluring title of your presentation is Why I’m So Optimistic about the Future of Healthcare. Can you give us a glimpse of what you’ll talk about?
Kent: As I travel around the country, it bothers me how negative people are about healthcare. It’s true that we have a lot of challenges. There’s no doubt in my mind that we have to decrease per capita costs. We have to increase the quality of healthcare that we have in America. But, I like to look at it differently.
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It’s hard to find the time to stay up to date on healthcare news and opinion. So, to help you out, we pulled together some of the most recent stories on the healthcare industry.
Accountable Care
ACO Rules to be released very soon: Berwick
Becker’s Hospital Review
Initially expected in December, CMS Administrator Don Berwick, MD, said recently that the requirements for Accountable Care Organizations will be available very soon.
Want to form an ACO? Get educated.
Becker’s Hospital Review
While the rules aren’t released yet, Becker’s shares some tips for starting your ACO education now by looking at pilot programs across the country.
Hospitalists and ACOS: The Perfect Fit?
Becker’s Hospital Review
Nearly 40,000 hospitalists are practicing in the U.S. today. This article shares six ways in which ACOs can be strengthened through these physicians.
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