Tag: #hcsm

September Webinars: Growing & Evolving your CRM strategies

Cement your growth plan with CRM from CPM Healthgrades

September 12, 2012

(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)

Connect to the right patient, with the right need, at the right time – and do it with a personalized message to drive higher response. Discover CPM Healthgrades Customer Relationship Management (CRM) data driven, end-to-end solution which enables hospitals to retain high-value patients and drive incremental ROI.

Register Here

Physician organizations change, objectives and needs change… So can your CRM strategies

September 27, 2012

(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)

Providence Medical Group has grown in four years from a handful of primary care clinics into nine primary care, 10 specialty and four walk-in care clinics. Providence’s CRM strategies have evolved throughout this growth to continue to acquire, retain, activate and cross-sell patients. Join us as Providence shares the story of the successes, lessons learned and changes implemented as they seek to maintain consistent, effective marketing and patient communications in the midst of the ever-changing marketplace, organization, leadership and objectives.

Register Here

Where to find CPM Healthgrades at SHSMD 2012

 

Join us at the SHSMD Annual Conference – Connections 2012  taking place September 19-22 in Philadelphia.

Stop by booth #616  to chat with the CPM Healthgrades team and learn more about how we can help fuel your organization’s growth with simple solutions that help you identify, reach, educate and measurably engage consumers and physicians.  While you’re there, you can even register to win an iPad!

You can also find us at the show at the “Coffey Talk” Round-Table Luncheon on Day 2  of the conference, at 12:30 in the Grand Ballroom. CPM Healthgrades  Vice President of Business Development, Deb Voss,  will be hosting the discussion: “The Importance of Mining Data: Value for Volume and Value-Based Care” as she is joined by many other industry leaders.

Register for the conference here. Hope to see you there!

Send us an e-mail if you’d like to set up a time to connect with us or see a product demonstration at SHSMD.

What technologies are up and coming in healthcare? Ask Dr. Kent Bottles.

Dr. Bottles recently spoke at CPM’s Client Symposium on emerging technologies and the future of healthcare. Watch our follow-up Q&A with him in this video, and hear his thoughts on mobile health, social media strategy, computer simulation and other emerging technologies that have the potential to change the face of healthcare.

Reed Smith: New technologies and what that means for your organization

Reed Smith recently led a social media roundtable at CPM’s Client Symposium. He brought valuable insights on healthcare social media from experience that includes working with St. David’s Healthcare, the Texas Hospital Association and serving on the Mayo Clinic Center For Social Media advisory board. In this follow-up post, he shares his takeaways
from Symposium ’11.

I just spent a few very productive days in Las Vegas… correct I said Las Vegas. I was fortunate to have the opportunity to attend CPM’s Symposium ’11 and interact with many great hospitals and health systems who see target messaging as the future of healthcare marketing.

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Healthcare roundup » what you missed in March

It’s hard to find the time to stay up to date on healthcare news and opinion. So, to help you out, we pulled together some of the most recent stories on the healthcare industry.

Accountable Care
ACO Rules to be released very soon: Berwick
Becker’s Hospital Review
Initially expected in December, CMS Administrator Don Berwick, MD, said recently that the requirements for Accountable Care Organizations will be available very soon.

Want to form an ACO? Get educated.
Becker’s Hospital Review
While the rules aren’t released yet, Becker’s shares some tips for starting your ACO education now by looking at pilot programs across the country.

Hospitalists and ACOS: The Perfect Fit?
Becker’s Hospital Review
Nearly 40,000 hospitalists are practicing in the U.S. today. This article shares six ways in which ACOs can be strengthened through these physicians.

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Healthcare Roundup

It’s Friday, which means it’s time to take a few seconds to catch up on the healthcare news that you didn’t have time to read this week. We pulled together some of the recent articles and blog posts covering the healthcare industry.

You can also check out last month’s roundup here.

Accountable care organizations
7 Keys to Marketing ACOs and Keeping Your Patients
Healthcare Marketing Matters blog
What’s a healthcare provider to do in the new environment created by healthcare reform and the need to meet ACO requirements? Blogger Michael J. Krivich shares his thoughts.

NEJM article spotlights financial risks associated with ACOs
Healthcare Finance News
An NEJM article co-authored by the Johns Hopkins CEO analyzes ACO implementation — barriers and opportunities — from the perspective of an academic medical center.
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Talking digital with Cleveland Clinic’s Chief Marketing Officer

Paul G. Matsen

Recently, I had the lucky opportunity to interview Paul Matsen, Chief Communications and Marketing Officer at Cleveland Clinic.  You can
see the first part of the interview here. In the second half below, I spoke with Paul about Cleveland Clinic’s digital strategy, website innovations and his thoughts on the future of healthcare marketing. Read the excerpts or listen to the full podcast below.

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Part two: Taking it online

CPM: What efforts has Cleveland Clinic taken to improve the online experience and engage patients through its website?

Matsen: The biggest part is what we call our eClevelandClinic services, which includes MyChart, an electronic medical record. Through the medical record, the patient can receive all their test results and information they need about their recent visit with the physician. For patients not yet signed up for MyChart, if you go to the clevelandclinic.org website, you’ll see throughout the website that we try to make it as easy as possible for patients to make online appointment requests and ask us questions.

We get tens of thousands of webmails a year. Our marketing teams work with clinical teams to answer patient questions and have a good interaction via the Web. A large number of those convert to online appointments. Our online appointment requests have been growing at greater than 25 percent a year.

Healthcare has the potential to follow other industries, such as travel or financial services, where the Web is not only a source of information, but a place where patients help to manage their relationship with the healthcare system.

[Note: We previously covered some of Cleveland Clinic’s website innovations.]

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Top five posts of 2010

We’re wrapping up another great year at CPM, and it’s been a big one for us. We’ve launched new products and gained new clients across the country. In the social world, we’re communicating online in brand new ways. And we want to say thanks for letting us be part of your community.

The conversations we’ve had and the relationships that have developed are more than enough reassurance that this step was a positive one. We hope you’ve found the content provided through our blog and social networks helpful to you. And we look forward to providing even more in the year ahead. But before we move into 2011, let’s look back at the five most popular posts in 2010. Thank you for your readership.

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