Tag: cpm

We’re glad to be back

June 14th, 2012 · · Healthcare Marketing No comments - Tags: , , ,

Our blog has been on hiatus, but for good reason. We’ve been hard at work forming one team: CPM Healthgrades. Together we’re laser-focused on helping you drive market growth through efficient and accountable patient and physician strategies.

How do we do that? By providing you with the business intelligence and communication platform required to reach, educate and motivate a change in behavior among patients and physicians.

Through the CPM Healthgrades Blog, we want be a resource as you develop flexible strategies for your organization. We will publish real-world applications of strategies for market growth, physician relationship management and customer acquisition. For those of you who’ve been following our blog, you’ll be glad to know we’ll continue to showcase posts from guest strategists, event coverage and other industry insider tips — all aimed at helping you create the right message and deliver it via the right medium to achieve your goals.

At the end of this month, CPM Healthgrades will present another resource for our clients and prospects, one that we truly believe is unparalleled in our industry. From June 26-29, we’re sponsoring the 2012 HealthShare Symposium, an invitation-only education and networking event in Madison, Wisconsin, where experts and peers will converge to discuss the future of healthcare and how we can think together to move forward. Visit our site to learn more about the 2012 HealthShare Symposium.

For those of you who will be joining us, we look forward to seeing you at the Symposium. Until then, we look forward to continuing the conversation with all of you here on the CPM Healthgrades Blog.

Three ways to grow your business

September 29th, 2011 · · Healthcare Marketing No comments - Tags: , , , ,

We’ve got a great line-up of webinars in October. Hope you can make it. Just click register.

October 18, 2011
ICRM Case Study: CRM as part of the patient experience
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)
Register

Learn how one of our hospital partners is taking CRM to the next level by incorporating it into the patient experience. By connecting their custom system into the operations of their hospitals and physician offices (from reception to kiosks), see first-hand how to provide the ultimate personalized patient experience.

Continue reading »

Three things not to miss at SHSMD

September 6th, 2011 · · Healthcare Marketing No comments - Tags: , , , ,

From new ideas to great conversations, the ever-popular SHSMD conference always delivers a lot of value. We pulled together three things you won’t want to miss at this year’s conference.

• Tech connection. This year, SHSMD is premiering their first-ever conference mobile app. We’re excited to support this app as part of our ongoing efforts to connect you with the resources you need. The app lets you view the conference schedule, connect with other attendees and get real-time conference updates, among other features to make your conference-going life easier.

Continue reading »

Top 3 popular posts in August

September 2nd, 2011 · · ACO, CRM, Healthcare Marketing No comments - Tags: , , , , ,

We’re always looking at our blog’s analytics to see what types of content people care about. What you read makes a huge difference for what we publish. This month you spoke loud and clear by reading our ACO-focused post in droves!  We also saw high traffic to the first post in our 5-part series on CRM, so we encourage you to watch for the rest of the series in September. As always, thanks for reading.

Our top three popular posts in August
Translation, please: What does ACO mean to healthcare marketers?
HealthLeaders recently broadcast a webinar on how marketers can impact their hospital’s ACO strategies. We posted this recap with some tips from Tadd Pullin, VP of Marketing with the Nebraska Medical Center, on how marketers can approach the challenges of reform.

Continue reading »

5 ways to get personal with your healthcare communications

August 17th, 2011 · · Healthcare Marketing 2 comments - Tags: , , , , , , , ,

One size doesn’t fit all. Especially when it comes to healthcare marketing. Based on age, family, health history and lots of other factors, people need communications that speak just to them. It’s the best way to move them to action to better their health. Want to learn more about personalizing your campaigns? You’re in luck. Our new 5-part series dives into the ways CRM helps you get personal. First up? Demographic targeting.

Who’s who matters
Demographic segmentation has been in marketers’ toolbelts for years. But with CRM, you can go beyond demographic profiles to speaking one-to-one with each individual. Here are a few of the ways you can version your campaigns through demographics:

Age & Gender
A person’s health risk varies throughout their life. And, at all ages, men and women have very different health needs. In order to share a message that resonates with the person, it’s key to version campaigns by age and gender. The message, image and call to actions will be different based on the recipient, like in this heart campaign below.

Continue reading »

Introducing Kathy Lapacek

August 10th, 2011 · · Physician Relations No comments - Tags: , , , , , ,

We’re pretty darn excited to announce a new member of the CPM team — Kathy Lapacek, Product Manager of our Physician Relationship Management System. Kathy joins us from Advocate Health Care in Illinois, where she served as the Vice President of Business Development for two of its hospitals.

Kathy is whip-smart and has years of experience in physician relations. We know she’ll bring a lot to the enhancement of our Physician Relations System in the next year. Watch this quick video to see why she’s excited to work in physician relations, now more than ever.

Continue reading »

Our top five posts in July

July 29th, 2011 · · ACO, CRM, Healthcare Marketing, Hospital Planning, Physician Relations No comments - Tags: ,

It’s hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of great posts get missed. To do our part to help, here’s a round-up of our most popular posts in July:

  • What makes a hospital website shine? Get the answers from an expert in our interview with Paul Griffiths, CEO of MedTouch.
  • From artificial intelligence to the future of medicine, Dr. Kent Bottles shared some resources in this post on emerging technologies in healthcare.
  • Do you know the difference between data and analytics? Find out what it is and which you’ve got with our business analytics checklist.
  • Where does marketing fit in? Check out our post on the changing role of healthcare marketing and how measurement is a key part of success.
  • Personalize it! Watch our Call Center expert describe how CPM’s call center helps community hospitals customize the experience for each caller.

Whew! A lot happened in July. Now that it’s wrapped up, let’s move into August full speed ahead. Are there any topics you especially want to hear about this coming month?

 

Healthcare marketing isn’t just a department

July 21st, 2011 · · CRM, Healthcare Marketing No comments - Tags: , , , , , , ,

Gone are the days when marketing was just one responsibility within a hospital. Now more than ever, it’s a key strategy that directly impacts how consumers choose a provider.

HealthLeaders recently featured a great piece on this topic. With consumers at the forefront of the healthcare decision-making process, marketing strategy that shapes the patient experience can impact a patient’s healthcare choice and their provider loyalty.

As marketing plays a bigger role in organizational strategy and population health management, new norms are taking hold in marketing departments, including an increased focus on measurement. Gienna Shaw with HealthLeaders writes:

Continue reading »

What makes a hospital website shine?

July 19th, 2011 · · Healthcare Marketing, Social Media No comments - Tags: , , , , , ,

What are the top traits of an effective hospital website? How can personal data move a site from good to great? These are some of the things that came up when I spoke with Paul Griffiths, Founding Partner & CEO of MedTouch, a leader in healthcare website solutions that recently partnered with CPM to personalize the online experience through CPM’s Instant CRM.

Interested? Sit back and enjoy some of Paul’s insights on designing healthcare websites that stand out from the crowd.

Continue reading »

Your business analytics checklist

July 12th, 2011 · · Hospital Planning No comments - Tags: , , , , ,

There’s a big difference between having data and having the right business analytics. Ask yourself, does your hospital have access to analytics that help you find and act on opportunities in your market? We created this quick checklist, so you can see if you have what you need to make fast, smart and strategic business decisions.

What’s the difference between data and analytics?
Here’s the story: Data derived from decision support or financial systems provide snapshots in time. This information enables access and reporting. These are, say, the number of cardiac patients referred by primary care or last year’s revenue from MRIs. Analytics, on the other hand, tell the story of current volume and revenue, competitive positioning and market potential, such as the potential impact of adding a new ambulatory imaging center in the market.

Continue reading »