This month we’re hosting two webinars at the end of the month. The first one will walk through the proper way to reach potential patients through targeted banner advertising and the second will feature Mary Washington Hospital and their plan, implmentation and results of  an orthopedics service line performance excellence program.

Reaching a uniquely valuable audience: Hyper-targeting with banner ads on healthgrades.com

August 28, 2012 – (11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)

While digital media offers the potential of hyper-targeting, it can often be difficult to find websites that truly fulfill the promise. Often, healthcare content is broadly defined, serving the most casual visitor. Or, the ads cannot be served at geographic granularity relevant to a hospital’s service area.

Find out how CPM Healthgrades has delivered on the promise and solved this problem for our hospital clients. Join us to hear how you can reach consumers who are actively looking for a physician; target at the specialty level; and match to your service area.

How Process, Culture and Marketing Interrelate for Accelerated Quality, Physician Engagement and Business Development Outcomes

August 30, 2012 – (11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)

Quality outcomes and transparency are critical topics for all areas of the healthcare organization. While the onus of quality performance remains with clinical and quality teams, it is imperative for marketers and the like to be collaborative partners in order to optimize the clinical excellence outcomes for the organization. This session will review the goals, challenges and outcomes of Mary Washington’s intense orthopedics service line performance excellence program —emphasizing what those responsible for marketing and business development may do to leverage clinical excellence into building market share, physician alignment and patient retention.

Register now