Tag: accountable care

Spotlight on SHSMD ’11: Five things that got the crowd buzzing

September 23rd, 2011 · · ACO, CRM, Healthcare Marketing, Social Media No comments - Tags: , , , , , , , , , ,

At SHSMD ‘11, it was clear that a few key issues were top of mind for attendees. Here’s our take on some of those hot-button topics. Share your thoughts by leaving a comment below.

Value over volume
“The paradigm of delivering value over volume is here to stay,” said Michael Sachs, Friday’s keynote speaker. His presentation summed up what many conference attendees were discussing: That idea that future growth in healthcare will come from value improvement. The challenge is, how can marketers straddle the divide between today, where volume-building is a must, and tomorrow, where quality and value are mandated through reform?

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Top 3 popular posts in August

September 2nd, 2011 · · ACO, CRM, Healthcare Marketing No comments - Tags: , , , , ,

We’re always looking at our blog’s analytics to see what types of content people care about. What you read makes a huge difference for what we publish. This month you spoke loud and clear by reading our ACO-focused post in droves!  We also saw high traffic to the first post in our 5-part series on CRM, so we encourage you to watch for the rest of the series in September. As always, thanks for reading.

Our top three popular posts in August
Translation, please: What does ACO mean to healthcare marketers?
HealthLeaders recently broadcast a webinar on how marketers can impact their hospital’s ACO strategies. We posted this recap with some tips from Tadd Pullin, VP of Marketing with the Nebraska Medical Center, on how marketers can approach the challenges of reform.

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Healthcare roundup

April 22nd, 2011 · · CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media No comments - Tags: , , , , , , ,

It’s hard to find the time to stay up to date on healthcare news and opinion. So, to help you out, we pulled together some of the best recent stories on the healthcare industry. Here are some of the things that caught our eye this week:

Four CRM Myths — Busted!
Don’t miss this post from Inova Health’s Chris Boyer on common myths associated with customer relationship management (CRM).

Piedmont Healthcare Blazing Trail as a Content Provider
Piedmont Healthcare is using some innovative techniques to become a health content provider to the community.

In an ACO, who’s Accountable?
HealthLeaders addresses some of the key issues, concerns and discussion around accountable care organizations.

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