Last week, we wrapped up our 5^th annual Client Symposium. Over 125 healthcare professionals from hospitals across the country came together to talk about measurable marketing campaigns, best practices and trends in healthcare (ACO, medical home, meaningful use…oh my!).  There were a lot of light-bulb moments and new insights that we want to keeping sharing… we believe what happens in Vegas shouldn’t stay in Vegas. So, here are just a few key takeaways:

ACO is on the mind. Some of our clients are actively becoming ACOs. Many others are curious to learn more about implementation. That’s one reason why our keynote Craig Samitt, CEO of Dean Health System, was a big hit. Samitt shared 10 ways healthcare is likely to change, from a demand for quality and service transparency to the rising importance of data and hospital, physician and insurer cooperation. He compared ACO conversations to those about managed care in the ‘90s and concluded, “After the buzzword “ACO” goes away, we still need to be accountable. We have to go down this path because our current path is unsustainable.“