Category: CRM

September Webinars: Growing & Evolving your CRM strategies

September 11th, 2012 · · CRM, Healthcare Marketing No comments - Tags: , , , , ,

Cement your growth plan with CRM from CPM Healthgrades

September 12, 2012

(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)

Connect to the right patient, with the right need, at the right time – and do it with a personalized message to drive higher response. Discover CPM Healthgrades Customer Relationship Management (CRM) data driven, end-to-end solution which enables hospitals to retain high-value patients and drive incremental ROI.

Register Here

Physician organizations change, objectives and needs change… So can your CRM strategies

September 27, 2012

(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)

Providence Medical Group has grown in four years from a handful of primary care clinics into nine primary care, 10 specialty and four walk-in care clinics. Providence’s CRM strategies have evolved throughout this growth to continue to acquire, retain, activate and cross-sell patients. Join us as Providence shares the story of the successes, lessons learned and changes implemented as they seek to maintain consistent, effective marketing and patient communications in the midst of the ever-changing marketplace, organization, leadership and objectives.

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Harnessing the power of data for better community health, better CRM campaign success

August 28th, 2012 · · CRM, Healthcare Marketing No comments - Tags: ,

If you’re considering adopting a CRM solution, consider your potential to change lives: More than 1.1 million healthcare services to diagnose and treat conditions that may have otherwise gone unattended were delivered to patients across the U.S. as a result of 2,500 hospital CRM programs we recently analyzed.

That’s the power of delivering the right message at the right time, through the right channel.

Across the healthcare industry, everyone is looking at adopting a CRM system, if they don’t have one already. CRM is extremely targeted, enabling you to create and send a communication designed for a specific individual with tremendous efficiency and accountability. A CRM system optimizes your data, customizes your message, and ultimately measures the effectiveness of your communications so you know how well you’re doing at building relationships and improving health within your community.

In our analysis of 2,500 hospital CRM programs, we found hospitals that delivered campaigns designed to communicate on a one-to-one basis resulted in more than a million healthcare services that saved countless lives and improved the health of patients in areas including cardiovascular care, emergency care, oncology, screenings and immunizations, senior health, and women’s health.

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5 ways hospitals can strengthen a digital marketing strategy

July 27th, 2012 · · CRM, Healthcare Marketing, Hospital Planning No comments - Tags: , ,

Healthgrades CEO Roger Holstein has been continuously involved with innovation on the consumer health internet since 1996. But his passion for
providing consumers with access to transparent health information dates back to 1986 when he helped to invent the notion of physician directories and referral services.

Roger has also spent a considerable amount of time reimagining the role of marketing within the health system. At the 2012 HealthShare Symposium, he shared his perspective on the five key ways to strengthen a hospital’s digital marketing strategy, right now:

1) Find consumers where they’re looking for you.
This sounds so obvious, but it makes sense to review the numbers. More than 80 percent of people online are searching for health information. And yet hospital marketers continue to spend a disproportionate amount of their budgets in traditional media – 7 percent is spent on digital media; 44 percent is spent on TV.  Look to the health internet, which affords even local marketers with broadcast-size scale at a local level – millions of qualified visitors, not thousands, seeking information which can lead to your doorsteps.

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Spotlight on SHSMD ’11: Five things that got the crowd buzzing

September 23rd, 2011 · · ACO, CRM, Healthcare Marketing, Social Media No comments - Tags: , , , , , , , , , ,

At SHSMD ‘11, it was clear that a few key issues were top of mind for attendees. Here’s our take on some of those hot-button topics. Share your thoughts by leaving a comment below.

Value over volume
“The paradigm of delivering value over volume is here to stay,” said Michael Sachs, Friday’s keynote speaker. His presentation summed up what many conference attendees were discussing: That idea that future growth in healthcare will come from value improvement. The challenge is, how can marketers straddle the divide between today, where volume-building is a must, and tomorrow, where quality and value are mandated through reform?

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Top 3 popular posts in August

September 2nd, 2011 · · ACO, CRM, Healthcare Marketing No comments - Tags: , , , , ,

We’re always looking at our blog’s analytics to see what types of content people care about. What you read makes a huge difference for what we publish. This month you spoke loud and clear by reading our ACO-focused post in droves!  We also saw high traffic to the first post in our 5-part series on CRM, so we encourage you to watch for the rest of the series in September. As always, thanks for reading.

Our top three popular posts in August
Translation, please: What does ACO mean to healthcare marketers?
HealthLeaders recently broadcast a webinar on how marketers can impact their hospital’s ACO strategies. We posted this recap with some tips from Tadd Pullin, VP of Marketing with the Nebraska Medical Center, on how marketers can approach the challenges of reform.

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Introducing the next generation of CRM for population health

September 1st, 2011 · · CRM, Healthcare Marketing No comments - Tags: , , , , , , , ,

At CPM, we’ve been watching the changes in healthcare closely. We wanted to make sure our system offered you what you need for reform and all the changes coming with it. So, after months of research, conversations and all sorts of high-tech development, we’re excited to introduce the next generation of CRM — optimized for population health management.

Here’s a quick guide to the changes and what they mean for you. Follow up with us to learn more.

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Five ways your CRM database can enhance your media plan

August 24th, 2011 · · CRM No comments - Tags: , , , , , , , ,

Advertising can be one of the largest line-items in your marketing budget. That’s why it can be particularly painful to feel like your media plans are sort of a mystery. We often hear that media plans are based on too much subjectivity and too little data; focused too much on tactics and too little on strategy. Ask yourself these questions:

  • Are you relying on your media vendors to provide data on who your best prospects should be? Even the most forthright vendor has a vested interest in how they showcase their data. All too often your best prospect exactly correlates with their audience.
  • Are you relying on primary or syndicated research? These can provide valuable insights, but are often based on uncomfortably low sample sizes, household-level data, or opinions about future behavior.
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OMG: Texting ER wait times as a differentiator

August 5th, 2011 · · CRM, Healthcare Marketing No comments - Tags: , , , , , , , ,

Let’s be honest, these days our smartphones are our constant companions. In a recent study, 38% of adults admitted they’re highly addicted to their phones. As healthcare communicators, stats like this make us wonder: How can we reach patients through their phones to effectively communicate information and make their lives easier?

This month, our webinar showcases an innovative way that HCA-Midwest is harnessing the power of smartphones to get people up-to-date information at a time when they need it most — in an emergency.

August 17, 2011
OMG: Texting ER wait times as a differentiator
(11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET)

Is your ER department the welcome center of your hospital? Want it to be more user-friendly and a differentiator in the market? Learn how HCA-Midwest deployed a system-wide ER initiative driven by CRM and media — with a “text for ER wait times” call to action that increased revenue and results.

Register for the Webinar today and we’ll send you a reminder straight to your inbox.

 

Our top five posts in July

July 29th, 2011 · · ACO, CRM, Healthcare Marketing, Hospital Planning, Physician Relations No comments - Tags: ,

It’s hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of great posts get missed. To do our part to help, here’s a round-up of our most popular posts in July:

  • What makes a hospital website shine? Get the answers from an expert in our interview with Paul Griffiths, CEO of MedTouch.
  • From artificial intelligence to the future of medicine, Dr. Kent Bottles shared some resources in this post on emerging technologies in healthcare.
  • Do you know the difference between data and analytics? Find out what it is and which you’ve got with our business analytics checklist.
  • Where does marketing fit in? Check out our post on the changing role of healthcare marketing and how measurement is a key part of success.
  • Personalize it! Watch our Call Center expert describe how CPM’s call center helps community hospitals customize the experience for each caller.

Whew! A lot happened in July. Now that it’s wrapped up, let’s move into August full speed ahead. Are there any topics you especially want to hear about this coming month?

 

Healthcare marketing isn’t just a department

July 21st, 2011 · · CRM, Healthcare Marketing No comments - Tags: , , , , , , ,

Gone are the days when marketing was just one responsibility within a hospital. Now more than ever, it’s a key strategy that directly impacts how consumers choose a provider.

HealthLeaders recently featured a great piece on this topic. With consumers at the forefront of the healthcare decision-making process, marketing strategy that shapes the patient experience can impact a patient’s healthcare choice and their provider loyalty.

As marketing plays a bigger role in organizational strategy and population health management, new norms are taking hold in marketing departments, including an increased focus on measurement. Gienna Shaw with HealthLeaders writes:

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