Tray Dunaway spent 16 years as an on-call surgeon, witnessing the negative effects a fragmented hospital staff can have on the quality of patient care and hospital profitability. Today, Dr. Dunaway is an author and educator who helps healthcare organizations understand and improve the relationships between various members of their community to produce better results for both their patients and their bottom line.
Speaking at the 2012 HealthShare Symposium in June, Dr. Dunaway explained that healthcare marketing strategists are the ones driving a lot of the change in healthcare today. Dr. Dunaway also pointed out the dictionary definition of the word “expert” and explained, “You are an expert — an individual who has openly declared and professed to be an expert and a teacher of the highest order to an almost religious degree in the healthcare field. If you don’t sell yourself on this, you’ll never sell a doctor on it.”
We caught up with Dr. Dunaway just before he took the stage. Here’s a snippet of what he had to share with us.