Mary Lou Quinlan, Founder and CEO of Just Ask a Woman, is the nation’s foremost authority on women. From getting to a woman’s “whole truth” to marketing to her realities, Mary Lou wrote the book — literally.
We had the good fortune to chat with Mary Lou at the 2012 HealthShare Symposium, where we asked her:
What are the three most important things healthcare marketing strategists must know about marketing to women?
Here’s her response.