Archive: June, 2012

Henry Ford Health System CMO on Healthcare Reform Ruling

We sat down with Rose Glenn, CMO of Henry Ford Health System, just before the Supreme Court issued its ruling on the Obama Administration’s healthcare act during 2012 HealthShare Symposium. Here’s what Glenn had to say about the future of our country’s healthcare laws.  Watch clip for Rose Glenn’s perspective on the impact of the health care reform decision.

2012 HealthShare Symposium: Our first day of a-ha moments

Tonight we welcomed roughly 150 healthcare professionals from hospitals across the country to the sixth annual Symposium. In the spirit of this year’s theme, Think Together – Move Forward, we’re inviting this year’s attendees to collectively think about the “a-ha” moments they experience during the week’s sessions and to share them – whether through social media, networking sessions with fellow attendees, or simply jotting down really, really good notes for themselves in a Symposium program guide. To get things started, we’re sharing a few of our own.

Read on for three a-ha moments we gleaned from tonight’s special presenters.

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Want to improve hospital-physician alignment?

What’s more important  to patient outcomes and service excellence – the performance of a hospital or its affiliated physicians? Tray Dunaway, MD, author, surgeon and educator, believes the more important question may be, can you see who’s been swimming naked?  We invited Dr. Dunaway to shed some light on the topic in the week leading up to the 2012 HealthShare Symposium, where he will expand on what he believes the industry needs to do to advance healthcare quality for patients. For now, here’s a preview.

Want to improve hospital-physician alignment? Tell them you can see them naked.

And so can everyone else!

Tray Dunaway, MD

Choosing a physician and hospital based on superior health care value determined by clinical outcomes and service benchmarks is difficult for many reasons. Even well educated and savvy healthcare consumers face a daunting task, often compounded by an overwhelming sense of urgency, in making the best healthcare buying decision when suddenly faced with medical needs.

Making the right choice is difficult because healthcare quality waters are murky. Most consumers can’t comprehend a myriad of decision making factors, nor can they determine proper significance of factors they even think they may understand. But quoting Warren Buffett, “Only when the tide goes out do you discover who’s been swimming naked.”

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We’re glad to be back

Our blog has been on hiatus, but for good reason. We’ve been hard at work forming one team: CPM Healthgrades. Together we’re laser-focused on helping you drive market growth through efficient and accountable patient and physician strategies.

How do we do that? By providing you with the business intelligence and communication platform required to reach, educate and motivate a change in behavior among patients and physicians.

Through the CPM Healthgrades Blog, we want be a resource as you develop flexible strategies for your organization. We will publish real-world applications of strategies for market growth, physician relationship management and customer acquisition. For those of you who’ve been following our blog, you’ll be glad to know we’ll continue to showcase posts from guest strategists, event coverage and other industry insider tips — all aimed at helping you create the right message and deliver it via the right medium to achieve your goals.

At the end of this month, CPM Healthgrades will present another resource for our clients and prospects, one that we truly believe is unparalleled in our industry. From June 26-29, we’re sponsoring the 2012 HealthShare Symposium, an invitation-only education and networking event in Madison, Wisconsin, where experts and peers will converge to discuss the future of healthcare and how we can think together to move forward. Visit our site to learn more about the 2012 HealthShare Symposium.

For those of you who will be joining us, we look forward to seeing you at the Symposium. Until then, we look forward to continuing the conversation with all of you here on the CPM Healthgrades Blog.