One size doesn’t fit all. Especially when it comes to healthcare marketing. Based on age, family, health history and lots of other factors, people need communications that speak just to them. It’s the best way to move them to action to better their health. Want to learn more about personalizing your campaigns? Our 5-part series dives into the ways CRM helps you get personal. Today’s post covers predictive modeling.
Predict current and future health needs
As part of our CRM system, we created our own predictive models. For non-techies, that means high-tech ways to assess likelihood for health risks among patients and non-patients. By predicting health needs, hospitals can design personalized communications to educate about health risk and develop long-term programs for care management.