Archive: July, 2011

Our top five posts in July

It’s hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of great posts get missed. To do our part to help, here’s a round-up of our most popular posts in July:

  • What makes a hospital website shine? Get the answers from an expert in our interview with Paul Griffiths, CEO of MedTouch.
  • From artificial intelligence to the future of medicine, Dr. Kent Bottles shared some resources in this post on emerging technologies in healthcare.
  • Do you know the difference between data and analytics? Find out what it is and which you’ve got with our business analytics checklist.
  • Where does marketing fit in? Check out our post on the changing role of healthcare marketing and how measurement is a key part of success.
  • Personalize it! Watch our Call Center expert describe how CPM’s call center helps community hospitals customize the experience for each caller.

Whew! A lot happened in July. Now that it’s wrapped up, let’s move into August full speed ahead. Are there any topics you especially want to hear about this coming month?

 

It begins the instant your phone rings

When it comes to customer service, consumer expectations are higher than ever. And, it’s no surprise with companies like Amazon offering extremely personalized service (Ever been tempted by that whole “Other products you might like” feature?). Consumers no longer just need, they demand, ease and efficiency during their transactions.

This is just as true for patients calling into their healthcare provider. The question is, are call centers keeping pace? Are they offering an efficient customer care experience and connecting callers with services they need? Watch our Call Center expert Jeff Herman describe how CPM’s call center can help community hospitals personalize and improve the patient experience, right down to each phone call.

If you’d like to learn a bit more, check out our Call Center webpage.

Healthcare marketing isn’t just a department

Gone are the days when marketing was just one responsibility within a hospital. Now more than ever, it’s a key strategy that directly impacts how consumers choose a provider.

HealthLeaders recently featured a great piece on this topic. With consumers at the forefront of the healthcare decision-making process, marketing strategy that shapes the patient experience can impact a patient’s healthcare choice and their provider loyalty.

As marketing plays a bigger role in organizational strategy and population health management, new norms are taking hold in marketing departments, including an increased focus on measurement. Gienna Shaw with HealthLeaders writes:

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What makes a hospital website shine?

What are the top traits of an effective hospital website? How can personal data move a site from good to great? These are some of the things that came up when I spoke with Paul Griffiths, Founding Partner & CEO of MedTouch, a leader in healthcare website solutions that recently partnered with CPM to personalize the online experience through CPM’s Instant CRM.

Interested? Sit back and enjoy some of Paul’s insights on designing healthcare websites that stand out from the crowd.

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Recruited new doctors. Check. Acquired physician practices. Check. Now what?

We’ve got another great webinar coming up next week here at CPM HQ.

Recruited new doctors.
Acquired physician practices.
Now what?
Thursday, July 21, 2011
11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET

Too often, hospitals lose money on underperforming employed physician practices. Many organizations focus on recruitment and acquisition. But what happens after the acquisition when you need to grow the business?

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Your business analytics checklist

There’s a big difference between having data and having the right business analytics. Ask yourself, does your hospital have access to analytics that help you find and act on opportunities in your market? We created this quick checklist, so you can see if you have what you need to make fast, smart and strategic business decisions.

What’s the difference between data and analytics?
Here’s the story: Data derived from decision support or financial systems provide snapshots in time. This information enables access and reporting. These are, say, the number of cardiac patients referred by primary care or last year’s revenue from MRIs. Analytics, on the other hand, tell the story of current volume and revenue, competitive positioning and market potential, such as the potential impact of adding a new ambulatory imaging center in the market.

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Dr. Kent Bottles: Artificial Intelligence, Watson, Avatars, Computers and the Future of Medicine

Dr. Bottles recently spoke at CPM’s Client Symposium on emerging technologies and the future of healthcare. In this follow-up post, he shares some bonus resources to spark ideas and keep the conversation going.

When I spoke at the CPM’s Symposium, we touched on three aspects of the future of medicine: smartphone apps, captology, and computer simulation. Well, we were not the only ones pondering the exciting future of medicine.

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Did you keep up in June?

It’s hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of great posts get missed. To do our part to help, here’s a round-up of our posts you might have missed in June:

  • What technologies are up and coming in healthcare? Watch our video Q&A with Dr. Kent Bottles to hear why he’s so optimistic about the future of healthcare.
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