Archive: June, 2011

Mission and margin: How Edward Hospital found success with its stroke campaign

June 29th, 2011 · · Healthcare Marketing No comments - Tags: , , , , , ,

Stroke is the leading cause of disability in the U.S., but about half of people who have vascular disease don’t experience symptoms. So, as a healthcare marketer, the dilemma is: How do you find these patients and get them in for treatment at your hospital?

This was the topic of CPM’s recent webinar with Jill Newham, Director of Marketing at Edward Hospital & Health Services. Newham spoke about their efforts to develop a targeted campaign that increased volume for PV screenings, educated patients on vascular disease and provided positive downstream revenue.

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Hand in hand: ACO & Preventive health

June 22nd, 2011 · · ACO, CRM, Healthcare Marketing No comments - Tags: , , , , , ,

At our Symposium last month, ACO was on everyone’s minds. From the keynote speakers to sessions to hallway conversations, it was evident many of our clients were considering (or already implementing) an ACO strategy at their hospitals and health systems.

During the conference, I sat down with Denise Beaudoin, Henry Ford’s vice president of customer engagement, and Nikeisha Beckford, Henry Ford’s marketing manager of primary care and pharmacy, to talk about the preventive health campaign Henry Ford produces with CPM and how that connects to the health system’s ACO strategy.

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15 blogs healthcare communicators shouldn’t miss

June 17th, 2011 · · ACO, CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media 26 comments - Tags: , , , , , , ,

No one has time to sit around reading blogs all day (If only…). But, in those few minutes during your day that you do find time to do a little surfing, there are couple of healthcare blogs you don’t want to miss. We’ve honed the list for you down to some of the top resources for healthcare communicators: It’s a smart pack of experts. That’s not to say all the greats are here, I’ve undoubtedly missed a few and I hope you’ll let me know who by leaving a comment.

Ragan’s Healthcare Communications News
This daily news round-up gets better every day. With a focus on digital and social media, it offers a goldmine of case studies, articles, videos and real-world examples. Pro tip: Sign up by e-mail to get it straight to your inbox.

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The future is mobile

June 14th, 2011 · · Healthcare Marketing No comments - Tags: , , , , , ,

Mobile health is getting a lot of word of mouth lately. With smartphone use continuing to rise, it’s critical to start developing mobile strategies that connect with consumers. But, where do you start? And what exactly are consumers looking for in a mobile app?

A predictive model is born
Before you can develop your mobile strategy, the first step is understanding who’s using smartphones. That way, you can deliver the right message to the right place. CPM recently ran a survey on smartphone use, and after analyzing key indicators, we created a predictive model that helps hospitals identify and target smartphone users.

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Get educated with three June webinars

June 10th, 2011 · · Healthcare Marketing No comments - Tags: , , , , , ,

Mission vs. margin. Business analytics. Outbound calling. What do these have in common? They’re all important business concerns for healthcare communicators. And, they’re the topics of CPM’s free webinars this month. Hope you can make one or all of them. Get more information below or click through to register.

Mission and margin: Stroke education and downstream revenue
June 21, 11a PT / 12p MT / 1p CT / 2p ET
Register

Stroke is the leading cause of serious disability in the US, but approximately half of people with vascular disease do not experience any symptoms. Finding these patients and getting them treated can be an uphill battle. Presented by Jill Newham, Director of Marketing, Edward Hospital & Health Services, see how Edward developed a targeted campaign that achieved increased volume for this service line, educated patients to aid in prevention and provided positive downstream revenue.

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Tweets from the Operating Room

June 7th, 2011 · · Social Media 2 comments - Tags: , , , , ,

We’re always keeping our eyes open for innovative things happening in healthcare. So, it caught our attention yesterday when Ohio State University Medical Center live tweeted and streamed a minimally invasive knee-replacement surgery (they call MAKOplasty).

MedCity News interviewed OSU Medical Center’s social media program director Ryan Squire, who said their goals were to both promote the availability of the procedure and offer education to OSU medical students.

Squire had a few tips to share for other hospitals hoping to live tweet or live stream a procedure, encouraging them to consider the reasons they want to go live and what they expect to achieve. MedCity reporter Brandon Glenn shares:

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What technologies are up and coming in healthcare? Ask Dr. Kent Bottles.

June 2nd, 2011 · · ACO, Healthcare Marketing, Social Media 3 comments - Tags: , , , , , , , ,

Dr. Bottles recently spoke at CPM’s Client Symposium on emerging technologies and the future of healthcare. Watch our follow-up Q&A with him in this video, and hear his thoughts on mobile health, social media strategy, computer simulation and other emerging technologies that have the potential to change the face of healthcare.