Between 2008 and 2011, almost 100 million people became smartphone users. If that doesn’t point to a revolutionary change in communications technology, we’re not sure what does. Of course, along with this shift, comes conversation in healthcare about how to reach people through this new medium. From major news sources like HealthLeaders to the Twittering multitudes, people are speculating on the future of mobile health.
In fact, James Hallick with CPM was recently interviewed by FierceMobileHealthcare, where he shared some tips for hospitals on mobile app development. Thanks to a recent CPM survey on what consumers want from hospital apps, James had some brand-new insights to deliver.
One such insight is the importance of adding clinical function to your app. Layman’s terms? Consumers crave an app that doesn’t just deliver information such as hospital walking maps or hours, but goes a step further to help them schedule appointments and manage their healthcare.
Some of James’ other tips? Sara Jackson with Fierce shares:
- Interactivity: Users say they want compliance-related apps, first and foremost, such as medication reminders, appointment reminders and post-discharge instructions. “This is the first way people want to use their smartphones,” Hallick says.
- Emergency information: Next most important for survey takers was the ability to access hospital resources in an emergency, such as finding the closest emergency room or EMT station. “They want to use their smartphones to get access to care as quickly as possible,” he says.
- Health information. Some surveys have put this at the top of users’ lists, but Hallick insists it was a distant third among the CPM survey respondents. Users are spending more time online getting health data, but “it’s not their top priority,” on their smartphones, he says. A Pew Research survey from last October indicates only 17 percent of users look up health information on their smartphones, although that skews a little higher for younger users.
You can see the full article here for more insight on developing healthcare apps.