Archive: March, 2011

Informed hope at HMSS ’11

March 31st, 2011 · · CRM, Healthcare Marketing, Hospital Planning, Physician Relations, Social Media One comment - Tags: , , , , , ,

By Tandi Phillips Musuraca (@tanditweets), Chief Marketing Officer

This year’s Healthcare Marketing Strategies Summit was one of the best conferences I’ve been to recently. It may sound surprising, but in sessions and conversations with colleagues and new friends, there was a real sense of growing optimism about the future of healthcare. A lot of discussion centered around how marketers can improve the patient experience both by connecting with patients in ways that meet their needs and the needs of the hospitals facing reform. These are some of the fresh ideas that kept popping up.

Shifting from promotion to education
There was a great panel session called “Healthcare Reform: Are we Ready?” led by Ellen Baron, Peter Brumleve, Suzanne Sawyer and Karen Corrigan. They focused on how they are changing their thinking and their approach in the era of healthcare reform — from budgeting to organizational structure to strategy and execution.

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New partners, new possibilities

March 28th, 2011 · · CRM, Healthcare Marketing, Social Media One comment - Tags: , , , , , ,

With the Healthcare Marketing Strategies Summit in full swing this week, many people in the healthcare world are buzzing with new ideas and strategies. At the conference and beyond, they’re sharing best practices and talking about what the future of healthcare holds. It’s on our minds, too.

In fact, this understanding of changes in healthcare and future needs is what catalyzed two new partnerships at CPM. We’re pleased to announce our partnerships with Geonetric and MedTouch, two industry leaders in website solutions for hospitals.

Geonetric and Medtouch will offer our Instant CRM system to clients as part of their content management and digital strategy solutions. Patients are expecting more from their online experience than ever before. And these partnerships will help us meet those needs and go beyond them to help patients manage their health. You can read more about what the partnership means for us here. We’re pretty excited about all the possibilities ahead.

Tell us what you think! What changes do you think hospital websites need to make in order to compete in the coming years?

Introducing smarter data

March 23rd, 2011 · · Hospital Planning No comments - Tags: , , , , ,

Some changes have been cooking in CPM’s Planning & Forecasting System recently. We’re excited to announce a few new enhancements that make it an even smarter analytics tool.

First, a little introduction to our Planning & Forecasting System. It’s a suite of strategic planning and market forecasting tools providing right-time business analytics – helping hospitals and health systems define strategy, make quick decisions and discover market opportunities.

Here are some of the newest enhancements:

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Healthcare roundup » what you missed in March

March 21st, 2011 · · Healthcare Marketing, Hospital Planning, Physician Relations, Social Media No comments - Tags: , , , , , , , , , , ,

It’s hard to find the time to stay up to date on healthcare news and opinion. So, to help you out, we pulled together some of the most recent stories on the healthcare industry.

Accountable Care
ACO Rules to be released very soon: Berwick
Becker’s Hospital Review
Initially expected in December, CMS Administrator Don Berwick, MD, said recently that the requirements for Accountable Care Organizations will be available very soon.

Want to form an ACO? Get educated.
Becker’s Hospital Review
While the rules aren’t released yet, Becker’s shares some tips for starting your ACO education now by looking at pilot programs across the country.

Hospitalists and ACOS: The Perfect Fit?
Becker’s Hospital Review
Nearly 40,000 hospitalists are practicing in the U.S. today. This article shares six ways in which ACOs can be strengthened through these physicians.

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So much more than a call

March 9th, 2011 · · CRM No comments - Tags: , , , , , ,

When it comes to customer service, consumer expectations are higher than ever. And, it’s no surprise with companies like Amazon and Zappos offering extremely personalized service. There’s a need for ease and efficiency among consumers, and this applies as much to when someone calls their healthcare provider as it does to purchasing a product online. The question is, are call centers keeping pace? I recently caught up with Jeff and Scott, CPM’s call center experts, to talk about how hospital call centers must transform to keep up.

What does the changing healthcare consumer look like?
Jeff Herman, Product Manager of Call Center and ICRM: Consumers now have the resources they need to research their own risks and educate themselves on the available services and providers. When they communicate with an organization, they expect that organization to quickly and effectively understand and meet their needs.

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Everyone’s talking data at the Physician Strategies Summit

March 7th, 2011 · · Healthcare Marketing, Physician Relations One comment - Tags: , , , , , ,

Did you make the Physician Strategies Summit this year? Our VP of Physician Relations Christina Ott recently returned from the conference and I caught up with her to ask a few questions about how things went.

How was the turnout this year?
Christina: There were over 200 people at the Summit this year with a range of backgrounds in the healthcare community — from medical directors of large healthcare organizations to vice presidents of business development to heads of physician relations and physician liaisons.

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February roundup

March 3rd, 2011 · · CRM, Healthcare Marketing, Physician Relations, Social Media No comments - Tags: , , , , , , , ,

When you’re busy, it can be hard to find time to read your favorite blogs and catch up on healthcare news. Unfortunately, that means a lot of content gets missed. To do our part to help, here’s a round-up of our posts from the past month.

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Pumping life into a cardiac campaign

March 2nd, 2011 · · CRM, Healthcare Marketing, Podcasts 2 comments - Tags: , , , , , , , , ,

Last month was the time for heart health and cardiac campaigns. So, we  joined the mix with a story about a health system in Oklahoma that launched a targeted cardiac campaign to recruit patients for their brand-new heart institute.

I spoke with Lee Gould, director of applied research and marketing at Hillcrest Medical Center about this project. Read the highlights below, or hear my full conversation with Lee in today’s podcast.

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It starts with a challenge (and an opportunity)
When the marketing team at Hillcrest Medical Center set out to independently brand its new Oklahoma Heart Institute, they knew some difficulties lay ahead. Tulsa, their home base, is a competitive market with several major inpatient cardiology competitors.

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