By Tandi Phillips Musuraca (@tanditweets), Chief Marketing Officer
This year’s Healthcare Marketing Strategies Summit was one of the best conferences I’ve been to recently. It may sound surprising, but in sessions and conversations with colleagues and new friends, there was a real sense of growing optimism about the future of healthcare. A lot of discussion centered around how marketers can improve the patient experience both by connecting with patients in ways that meet their needs and the needs of the hospitals facing reform. These are some of the fresh ideas that kept popping up.
Shifting from promotion to education
There was a great panel session called “Healthcare Reform: Are we Ready?” led by Ellen Baron, Peter Brumleve, Suzanne Sawyer and Karen Corrigan. They focused on how they are changing their thinking and their approach in the era of healthcare reform — from budgeting to organizational structure to strategy and execution.