How do you brand the Healthcare System of the future? How do you share the message with the community? Palomar Pomerado Health was faced with this task as they looked to prepare for the future and construct a new state-of-the-art hospital.
Surprising as it may sound, they found that CRM can play a vital role within a branding strategy. In this week’s podcast, I spoke with Ann Koeneke from Palomar Pomerado Health and CPM’s Jeff Herman, who recently worked together to add CRM to PPH’s branding mix. The result? A more powerful initiative that connects the message with individuals and tracks results in a new way.
Listen to their story…
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